Quick note: Whispersync for Voice is an upgraded version of Amazon’s basic Whispersync technology, which allows users to sync Kindle eBooks across multiple devices. The following exercise is aimed at understanding Whispersync’s prospective userbase, and why I believe the opportunities for adoption are limited.
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Pricing factors: Whispersync is a premium experience in a market where the product is often available for free at the local library.
Market factors: Whispersync’s serviceable market and available inventory make up a minuscule cross-section of the market.įormat factors: Audiobooks and eBooks are two very different reading experiences better served for different material and different readers. There are three factors that I believe limit Whispersync’s adoption: This question started me down a rabbit-hole that prompted this post, anchored by my belief that Whispersync, while a novel idea in theory, doesn’t make much sense in reality. I consider myself an infovore and have never considered purchasing both the Kindle and Audible version of a single book. The combination of Kindle and Audible allows readers to double-down, reading a book when they’re able, and listening when reading isn’t possible, allowing them to finish books at superhuman speed.Īfter learning about Whispersync a while ago, I started to wonder how many people actually use it. The technology tracks exactly where you’ve left off in either app and will seamlessly update when you switch between the two. Whispersync for Voice allows users to both read and listen to the same book using Kindle and Audible, without ever losing their place. Maybe that excites you, maybe not, but that’s a promise that Amazon’s Whispersync for Voice can deliver. What if I told you I had a way for you to finish a new book every two days?
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